Sybille Bouzaidi
COO and Finance Business Partner

Meet SST; A Dubai-based successful international company offering globally recognized safety training programs from Ellis & Associates and consultancy for aquatic facilities.


We were wondering about how they achieved success while managing their accounting tasks since they are such a global and successful company. So, here is the answer from the Managing Director of SST – Sue Johnson: finding the right accounting partner. She mentioned that previously SST had partnered up with a few different accounting companies in Dubai before they found the right one. They even tried partnering up with larger accounting firms however they felt themselves like a ‘number’ and individuals who couldn’t get the support they needed. STT team was actually struggling to find someone who could understand their business quickly and who were responsive to their changing needs.

“I met with Caroline and the CTC team who immediately made me feel at ease and quickly understood what we do, how we work and they made me feel comfortable that we would be in safe hands and that our accounts would be thoughtfully looked after at any level of detail that we needed.  This is particularly important to us this year as we all navigate these challenging times.” said Sue Johnson and added “We haven’t worked together for too long, but this period is enough to conclude that they worked hard to complete our accounting tasks in time and feel like they are part of the SST family. Personal service but with the resources behind to add strength to the service as required.”


When we asked Sue Johnson about the current status of her business and how the difficult times affected her business, Sue said, “It’s 2020 – so, unfortunately, it’s a challenge for us all – but that said, having accurate accounting data has certainly helped us make the right decisions to continue to move forward during these challenging times.”


That proves, in order to overcome these challenges you definitely need to partner up with the right accounting company that meets your expectations like CTC. Sue Johnson mentioned that CTC more than exceed their expectations and work extremely well with the SST team on delivering what they need and answering queries swiftly and professionally – even when they are likely not thoughtful queries!